The Mitchell Daily Republic has the highest Household penetration of any media within a 17-County Area. With over 12,400 paid circulation, ad messages will reach in excess of 30,000 readers, 80% penetration within a 12 mile radius and 74% penetration in a 25 mile radius. The Daily Republic is 57% Carrier Delivered, 38% Mailed, and 5% Single Copy Sales. Advertisers may also take advantage of affordable, increased readership by advertising in The Advisor Advantage shopper published every Wednesday and delivered to more than 20,000 homes with more than 50,000 readers in a 14-county trade area. The Mitchell Daily Republic is in the Sioux Falls (Mitchell), SD DMA. The Mitchell Daily Republic offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.