Echo Media's NASCAR® Newspaper Network

Strike while the iron is hot! While NASCAR fans are in “race-mode” at a race or in town for a race weekend, advertisers have the opportunity to capture these newspaper readers. Newspapers know the infinite value of the NASCAR audience, and frequently run special sections dedicated to profiling drivers, cars and pit crews.

Newspapers that are in close proximity to race venues offer another excellent option for advertisers trying to capture this defined audience of race enthusiasts. By buying space on page or as a solo insert around race dates and race tracks, advertisers ensure that anyone who reads a newspaper for race information will see their ad in the local edition. Many of these issues become souvenirs, as well, and the retention of the newspaper beyond the typical one day reading period can help increase response.

For more NASCAR programs click here (non newspapers)