In the media industry, a "wrap" is a term used to describe a jacket that surrounds retail circulars and free-standing inserts. Echo Media has a network of wraps with a large unduplicated circulation that spans the United States. Wraps are direct-mailed and saturate each ZIP code in a market, providing access to 100% of a specific area. Consumer packaged goods, retail and direct response advertisers can ride along with store circulars from some of the most highly recognized retailers, mass merchandisers and grocers in the country. Opportunities exist for on-page ads and free-standing inserts.