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Magazines - Onserts & Savings Packs
A great way to reach magazine subscribers is via an "Onsert." Onserts ride along with the publication inside of a polybag. The onsert is positioned "on top" of the magazine when mailed; in essence, running as a solo piece. As a postal requirement, all onserts must contain 25% editorial to qualify for second class postage rates; and tying in content that has added value to the consumer can enhance response rates.
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Program Name Circulation Short Description