With the popularity of do-it-yourself decorating shows, such as The Learning Channel’s Trading Spaces and While You Were Out, soaring skyward, the art of home décor has become quite a trendy hobby. Major home improvement retailers have also contributed to the increase in popularity of home decorating. Advertising in home décor programs is a good way to reach these “do-it-yourselfers,” as well as professional designers. These consumers typically have a high disposable income and are focused on the material needs necessary to complete their current projects. These shoppers are always in tune with the newest trends in home improvement and décor. From magazines and catalogs to package insert programs, Echo Media offers advertisers the opportunity to reach this niche market. This wide array of print media vehicles offers consumers the information they need in order to make their projects successful.