Creating crafts requires skill, imagination and knowledge. This has always been a favorite pastime for millions of Americans, whether for hobby, trade or occupation. Woodworking and wood crafting, sewing and knitting, building model cars and scrap-booking are just a few examples of the most popular crafts. Echo Media offers advertisers opportunities to target the craft enthusiast via catalogs, package insert programs, card decks and magazines. Advertisers can now capitalize on a greater return on investment by reaching this select niche of consumers.