Travel and leisure activities play a vital role in any consumer’s life. The travel industry has a massive reach with thousands of destinations and incentives for consumers looking for an outlet to spend their disposable income. Air travel, road trips and cruises allow numerous getaways for travel enthusiasts. Magazines and ride-alongs are some of the ideal media categories to target travelers as they are planning their trips. Magazines are a main source for ideas, research and influence as a destination is being selected. Most people traveling have higher income levels and are willing to purchase items before and after their excursion. Advertisers can now capitalize on a greater return on investment by reaching this select niche of consumers.