Throughout the United States, there are a large and growing number of Catholic publications. These media serve a defined community that is receptive to offers, that come from advertisements in a Catholic media channel, and carry the implied endorsement of the church. Within this defined market there is a sub-market of Hispanic Catholics. Advertisers interested in this defined channel have the opportunity to expand their advertising base into the Hispanic community. Brand, direct response, retail and consumer packaged goods advertisers should take advantage of the opportunity to target this niche audience.