The Hispanic population is the fastest growing minority segment in the United States. With approximately 38 million Hispanics residing in the U.S., this group boasts a purchasing power of $450 billion a year. While advertisers have long known that Spanish language programs are the only way to effectively reach consumers in countries where Spanish is the primary language, Spanish language programs in the United States have recently seen a large growth in popularity. Advertising in Spanish language programs is one of the best ways that an advertiser can reach the growing Hispanic population in the United States, since it offers consumers the ability to make purchasing decisions based on information given in their primary language - leaving no room for error. Echo Media offers a number of excellent options for advertisers to reach the Hispanic market in their primary language.