Advertisers that are looking for expansion markets, but do not want to convert from inserts to on-page can now test the local coupon magazine channel without addressing that challenge. Most of these publications allow a maximum size of 6 X 6 inches on an insert*.
Additional benefits to the Local Coupon Magazine channel include:
* One month retention of coupon books based on retail expiration dates
* Higher household income targets
* Target single family dwellings
* The ability to select by geography but with national rollout potential