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Catalog Insert Production FAQs

The general, the standard size for a catalog insert is a multi-panel piece, folded to 3.5" x 6", printed on 45# stock and weighs less than 0.1 oz.
Pieces have to be small because they are blown into the catalogs before the pages are trimmed. If pieces were nearly the size of the catalog, they would risk getting cut off by the trimming machines if they were not inserted perfectly into the catalog.
Companies do not always send each catalog to every customer. Depending on the theme of the catalog, companies might send it to a more targeted portion of their customer file.