El Aguila is a bilingual, free circulation newspaper for members of the Hispanic Community and the community at large in Westchester County and the neighboring counties of the Mid Hudson region. This publication is the only hispanic paper allowed in the school system due to it's family focus. El Aguila is published every month (except for special issues) by M¡ximo Publications, Inc. In the areas of circulation, Hispanics are the largest ethnic minority. Its Hispanic market holds great potential for advertisers who offer basic consumer items than the favorite brands have been well documented. Although in the United States their income levels may be lower than those of non-Hispanics, they will not hesitate to pay more for what they believe is a better quality product or brand, particularly if it is for their families' consumption.El Aguila Del Hudson Valley is in the New York, NY DMA. El Aguila Del Hudson Valley offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.