El Lider USA effectively reaches over 170,000 Hispanic bilingual families in North Texas. It is the fastest growing and only Hispanic Bilingual Newspaper in publication in North Texas. El Lider readers respect and identify themselves with their active and concerned editorial approach.The El Lider USA is in the Dallas - Fort Worth, TX DMA. The El Lider USA offers ROP and insert advertising opportunities in its Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.