Capture Californias Fastest Growing Latino Market. The Central Valley has the strongest Latino population gains: 28% growth since 2000. Central Valley future growth in Population, Buying Power and Sales will also outpace the state, and exceed all major California markets. Californias Central Valley - The Nations 4th largest Latino Market. The Central Valley combines the Sacramento and Fresno DMAs, and represent the nations fourth largest Latino market. Originally launched in 1990 for the Fresno market, Vida en el Valle has grown to cover Californias ever expanding Central Valley. It is produced locally to maximize reader interest, Editorial coverage is expansive and centered on those issues most important to Central Valley Latinos.Main News-Top issues of interest to Valley Latinos-News from Mexico and Latin America-Health, education and immigration as well as State and Local PoliticsState and Local News-Focused on Latino issues-Community events-Local ClassifiedsSports-Mexican soccer-Local sports including, soccer and boxingEntertainment-Featuring Latino artists, musicians and actors.-Saints days, calendar of events, birthdays and moreEditorial-Columns from Juan Esparza Loera and Maria Elena Salina as well as local editorial cartoons and reader commentary.Vida En El Valle - Stockton is in the Sacramento - Stockton - Modesto, CA DMA. It is a Spanish language publication in broadsheet format, and is distributed free of charge. It is produced by the Bee newspaper group. Vida En El Valle - Stockton offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.