The Reflector reaches virtually every home in this large and growing area of Southwest Washington, delivered primarily by motor carrier. March 2007 circulation was 27,800. No other newspaper reaches all these homes in Clark and Cowlitz counties. Advertising in the Reflector represents an investment in the future of the Clark and Cowlitz counties market, an area of rapid growth and unlimited potential.The Reflector has provided community news since 1909, reaching nearly every home in its circulation area. For many people, The Reflector is the only newspaper received in the home. As of March 2007, 27,800 Reflectors roll off the presses each week, most destined for in-area circulation. The Reflector is must reading for urban and rural families alike. Regular weekly news coverage includes local government, as well as Agriculture, Sports, People, Home and Family and Editorial.Lively letters to the editor are first reading for many people each week, and show a strong community interest and involvement in the paper.Clark County is the fastest growing county in the state of Washington with a current population of 391,500. Clark County grew by almost 64,000 people from 1970 to 1980, and 45,000 from 1980 to 1990. During the 1990s, the county grew by 107,185 people, or about four percent per year, and almost three percent per year since 2000. Today the Reflector averages 30 pages weekly, with regular use of color. It represents an inexpensive way to reach one of the fastest growing markets in the state. The Reflector is a member of the prestigious Washington Newspaper Publishers Association.Reflector circulation is continually audited. Latest report shows that 83.7% of people in the circulation area receive The Reflector, and that 91% of those read it. The Battle Ground, Washington Reflector is in the Portland, OR DMA. The The Reflector offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.