Reach more consumers within the most desirable neighborhoods in the Dallas region. Briefing offer condensed top stories of the day written by award winningDallas Morning News journalists. Broadsheet format, easy navigation, strategic use of colorApproximately 200,000 additional non-subscriber households with average income over $100KHome-delivered free Wednesday through Saturday to high value audience in selected neighborhoodsOver 37% of DMAs total retail sales occur within briefing distribution profileN. Dallas / Collin County continues to be economic growth engine for metro area.Dallas DMA expected to remain within top three metro population growth regions in country.Circulation will be audited by the Audit Bureau of Circulation (ABC)Readership tracked through Scarborough The Briefing - Dallas is in the Dallas - Ft. Worth, TX DMA. The Briefing - Dallas offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.