La Vibra, a weekly entertainment guide published every Thursday, targets readers ages 18 to 34 and covers the latest in music, movies, celebrities, clubs and restaurants. It is inserted into the El Diario La Prensa newspaper. Readers turn to La Vibra for information that reflects their youthful tastes, interests and attitudes. La Vibra recently re-launched with a new look and format to effectively stay in tune with its readers. As part of the re-launch, La Vibra's distribution extended to music stores, movie theaters, college campuses and various prime locations frequented by its readers free of charge.