The Ft. Lauderdale Sun Sentinel is in the Miami, FL DMA. The Ft. Lauderdale Sun Sentinel offers ROP and insert advertising opportunities in its daily and Sunday circulation. The Sun-Sentinel reaches more than 1.2 million readers each week and has the largest home delivery newspaper audience in South Florida. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.The Ft Lauderdale Sun Sentinel is impacted by "Snowbird circulation". Circulation for winter months is approximately 9.94% higher than for summer months on Sundays, and 12.85% higher for winter months on weekdays.