The Chicago Tribune is in the Chicago, IL DMA. The Chicago Tribune offers ROP and insert advertising opportunities in its daily and Sunday circulation. The Chicago Tribune has a weekly section entitled Q standing for Quality of Life which focuses on issues relevant to the "Mature" audience. In addition, they have a Senior Magazine titled Satisfaction Magazine. In addition there is a section titled "Prime Time" which is also a senior oriented section. The Tribune also offers a special NASCAR section around the Tropicana 400 race in July. The Chicago Tribune is one of the most significant "Major Market" newspapers in the US. It should be part of any substantial metro county newspaper buy. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.