The Miami Herald is in the Miami - Fort Lauderdale, FL DMA. The Miami Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.The Miami Herald is impacted by "Snowbird circulation". Circulation for winter months is approximately 5% higher than for summer months except holiday weekends which are about 2%Average number of inserts in Sunday paper 41.