The Atlanta Journal-Constitution, locally known as the AJC, is in the Atlanta, GA DMA. The Atlanta Journal-Constitution offers ROP and insert advertising opportunities in its daily and Sunday circulation. The Atlanta Journal, also provides full market coverage to its advertisers through Atlanta Reach TMC. This TMC (Total Market Coverage) program is direct mailed on Wednesdays to those households in the market that do not subscribe to the newspaper. Reach is a good way to maximize coverage in the market and expand the reach offered by the Sunday Coupon Magazines (Valassis and SmartSource).