Located in the Northwest region of Ohio, Lima is the largest inland city in the region. It is Ohio's most important middle market with a dynamic economy comprised of industrial, agricultural, medical and retail activity.The Lima News is read by about three times more consumers than all other daily newspapers combined. Seven in 10 adults, or 97,100 customers, read The Lima News in the past week, and almost 77,000 read on an average day.Sunday newspaper readership is strong across all demographic groups. On an average Sunday, The Lima News reaches more than 105,000 adults.The Lima News is in the Lima, OH DMA. The Lima News offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.