The Watertown Public Opinion reaches 75 percent of the households in Watertown. The newspaper serves 70 percent of the households in Codington County. Overall, the Watertown Public Opinion reaches 29,900 readers per day - Monday through Saturday. Watertown, plus 79 towns in Northeastern South Dakota and West Central Minnesota, receives the newspaper in the afternoon that same day it is published. 55 towns, including Watertown, have same-day carrier delivery.The Watertown Public Opinion is in the Sioux Falls (Mitchell), SD DMA. The Watertown Public Opinion offers ROP and insert advertising opportunities in its daily and Sunday circulation. By combining a buy with the Coteau Shopper, The TMC product of the Public Opinion, advertisers can reach 100% of the Watertown marketplace. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.