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Bookspan Military Book Club Ride-Along (Archived)

The Military Book Club program reaches a male audience with a particular interest in World War II and the Vietnam War. Every three weeks members are sent a catalog offering them the finest military books available. The insert will ride with the catalog mailing to active Military Book Club members. The mailing consists of the bulletin showing the books the member can order and various Doubleday offers.

Circulation

Category:Ride-Along
Delivery:Direct Mail
Paid/Free:Unassigned
Annual:540,000
Avg Circ:45,000
Frequency:12 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Average Income:$64,500
Average Age:52
Percent Male:92%
Men, Military
Avid Readers

Schedule

12/01/201345,000
11/01/201345,000
10/01/201345,000
09/01/201345,000
08/01/201345,000
07/01/201345,000
06/01/201345,000
05/01/201345,000
04/01/201345,000
03/01/201345,000
02/01/201345,000
01/01/201345,000