Glow is a Canadian women's magazine specializing in beauty and health. Glow is distributed direct to the homes of select Shoppers Drug Mart (SDM) Optimum cardholders. It is also available at the newsstand. Canadian women 18-49 receive different editorial combinations of Glow depending on their demographics and purchasing patters as determined by their SDM Optimum Card activity. Glow incorporates tips, professional advice, real-life experiences and insider information on health news and beauty trends, as well as providing women with information on fitness, nutrition, skincare, health concerns, and hair and make-up.