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Valassis

The Valassis co-op FSI, branded "RedPlum," appears in over 60 million households and in over 800 newspapers coast to coast. It is one of the largest distributors of coupons in the world. These four-color Free-Standing Inserts (FSIs) are primarily inserted into Sunday paid newspapers, while some markets of the Valassis Co-op FSI are inserted into the RedPlum shared-mail package. Household penetration on a nationwide basis is almost sixty percent. Studies show that most consumers prefer to clip coupons on the weekend, which contributes favorably to the response of mail order products.

Blow-in opportunities exist in most markets, subject to availability.

Circulation

Category:FSI
Delivery:Newspaper
Paid/Free:Unassigned
Annual:2,299,684,000
Avg Circ:60,518,000
Frequency:38 X Year
Buy by:Zone, DMA, State, National
Name List Mailing:   No
Broadcast Mailing:   No

Demographics

Average Income:$58,875
Average Age:18 - 54
Percent Female:49%
Accepts Tobacco Adverts
PowerBuy

Schedule

12/09/201560,273,000
12/02/201560,273,000
11/11/201560,273,000
11/04/201560,273,000
10/28/201560,273,000
10/21/201560,273,000
10/14/201560,273,000
10/07/201560,273,000
09/30/201560,273,000
09/16/201560,273,000
09/09/201560,273,000
08/26/201560,273,000
08/19/201560,273,000
08/05/201560,273,000
07/29/201560,273,000
07/22/201560,273,000
07/08/201560,273,000
06/24/201560,273,000
06/17/201560,273,000
06/10/201560,273,000
06/03/201560,273,000
05/20/201560,273,000
05/13/201560,273,000
05/06/201560,273,000
04/29/201560,273,000
04/15/201560,483,000
04/01/201560,483,000
03/25/201560,483,000
03/18/201560,483,000
03/11/201560,483,000
03/04/201560,483,000
02/19/201560,483,000
02/12/201560,483,000
02/05/201560,483,000
01/29/201560,483,000
01/22/201560,483,000
01/08/201560,483,000
01/01/201560,483,000

State Coverage

AK, AL, AR, AZ, CA, CO, CT, DC, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY

DMA Coverage

Abilene - Sweetwater, Albany, Albany - Schenectady - Troy, Albuquerque - Santa Fe, Alexandria, Amarillo, Anchorage, Atlanta, Augusta, Austin, Bakersfield, Baltimore, Bangor, Baton Rouge, Beaumont - Port Arthur, Bend, Billings, Biloxi - Gulfport, Binghamton, Birmingham (Anniston and Tuscaloosa), Bluefield - Beckley - Oak Hill, Boise, Boston, Bowling Green, Buffalo, Burlington - Plattsburgh, Casper - Riverton, Cedar Rapids - Waterloo & Dubuque, Champaign & Springfield - Decatur, Charleston-Huntington, Charlotte, Charlottesville, Chattanooga, Cheyenne - Scottsbluff, Chicago, Chico - Redding, Cincinnati, Clarksburg - Weston, Cleveland, Colorado Springs - Pueblo, Columbia, Columbus, Columbus, Columbus - Tupelo - West Point, Corpus Christi, Dallas - Fort Worth, Davenport - Rock Island - Moline, Dayton, Denver, Des Moines - Ames, Detroit, Dothan, Duluth - Superior, El Paso, Erie, Eugene, Evansville, Fargo - Valley City, Flint - Saginaw - Bay City, Florence - Myrtle Beach, Fort Myers - Naples, Fort Smith - Fayetteville - Springdale - Rogers, Fort Wayne, Fresno - Visalia, Gainesville, Grand Junction - Montrose, Grand Rapids - Kala - Battle Creek, Green Bay - Appleton, Greensboro - High Point - Winston-Salem, Greenville - New Bern - Washington, Greenville - Spartanburg - Asheville - Anderson, Harlingen - Weslaco - Brownsville - McAllen, Harrisburg - Lancaster - Lebanon - York, Harrisonburg, Hartford & New Haven, Hattiesburg - Laurel, Honolulu, Houston, Huntsville - Decatur, Florence, Indianapolis, Jackson, Jackson, Jacksonville, Brunswick, Johnstown - Altoona, Jonesboro, Joplin - Pittsburg, Kansas City, Knoxville, La Crosse - Eau Claire, Lafayette, Lafayette, Lake Charles, Lansing, Las Vegas, Lexington, Lima, Lincoln & Hastings - Kearney, Little Rock - Pine Bluff, Los Angeles, Louisville, Lubbock, Macon, Madison, Medford - Klamath Falls, Memphis, Meridian, Miami - Fort Lauderdale, Milwaukee, Minneapolis - Saint Paul, Minot - Bismarck - Dickinson, Mobile - Pensacola, Monroe - El Dorado, Monterey - Salinas, Montgomery, Nashville, New Orleans, New York, Norfolk - Portsmouth - Newport News, Odessa - Midland, Oklahoma City, Omaha, Orlando - Daytona Beach - Melbourne, Ottumwa - Kirksville, Paducah - Cape Girardeau - Harrisburg - Mt Vernon, Palm Springs, Panama City, Parkersburg, Peoria - Bloomington, Philadelphia, Phoenix, Pittsburgh, Portland, Portland - Auburn, Providence - New Bedford, Raleigh - Durham, Rapid City, Reno, Richmond - Petersburg, Roanoke - Lynchburg, Rochester, Rochester - Mason City - Austin, Rockford, Sacramento - Stockton - Modesto, Saint Joseph, Saint Louis, Salt Lake City, San Angelo, San Antonio, San Diego, San Francisco - Oakland - San Jose, Santa Barbara - Santa Maria - San Luis Obispo, Savannah, Seattle - Tacoma, Shreveport, Sioux City, Sioux Falls (Mitchell), South Bend - Elkhart, Spokane, Springfield, Springfield - Holyoke, Syracuse, Tallahassee - Thomasville, Tampa - Saint Petersburg (Sarasota), Toledo, Topeka, Traverse City - Cadillac, Tri-Cities, TN-VA, Tucson, Tulsa, Tyler - Longview (Lufkin & Nacogdoches), Victoria, Waco - Temple - Bryan, Washington DC, Hagerstown, Watertown, Wausau - Rhinelander, West Palm Beach - Fort Pierce, Wheeling - Steubenville, Wichita - Hutchinson, Wichita Falls & Lawton, Wilkes Barre - Scranton, Wilmington, Yakima - Pasco - Richland - Kennewick, Youngstown, Yuma - El Centro