The Greenfield Recorder is in the Springfield - Holyoke, MA DMA. It serves the Franklin County market area of Massachusetts. There are roughly 51,000 adults in Franklin County. The Greenfield Recorder offers ROP and insert advertising opportunities in its daily and Sunday circulation. Results from an April, 2005 market survey showed that the Greenfield Recorder is still the main source of shopping information by nearly 60% of Franklin County adults. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.