The La Subasta Houston is in the Houston, TX DMA. It is zoned into ten localized editions. It is a Spanish language publication designed to meet the specific needs of the Houston, Texas Hispanic community. It is a free tabloid format newspaper. The La Subasta Houston offers ROP and insert advertising opportunities in its daily circulation. Echo Media works directly with a large number of market-specific Spanish language newspapers, as well as national level Spanish language publications.

La Subasta is VAC Audited.