Woodland is an upscale community with above-average income, education and occupation levels. It is a culturally diverse city with Hispanics making up about 30% of the population and nearly 50% of the students in local schools. The Woodland Daily Democrat is a daily newspaper serving Yolo County, features news, sports, real estate and classified advertising. The Woodland Daily Democrat is in the Sacramento - Stockton - Modesto, CA DMA. The Woodland Daily Democrat offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.