Thrive NYC is a free quarterly publication found within the Villager and is for the active 50-plus crowd located in the New York City area. The readers include people who are actively involved and care deeply about enjoying the lifestyles they have built. Thrive NYC is distributed throughout the city in high traffic areas and in assisted living facilities, senior housing, and senior centers throughout the boroughs. Sections in the senior-centered magazine include Careers, Entertainment, Halfway Through The Ride, Food, Travel, Health, and Finance. Thrive NYC is a great way to advertise in order to target 50+ New Yorkers and expand your reach.