The Honolulu MidWeek is in the Honolulu, HI DMA. It is produced by the Star Bulletin, and is in tabloid-format. The Honolulu MidWeek offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.From its humble beginning as a weekly shopper, MidWeek has grown to become a strong weekly newspaper covering Hawaii's movers and shakers, personalities and life in Hawaii. Likened to "People" magazine, MidWeek has been measured by SMS research to reach on average 382,829 adults weekly. (2004). MidWeek is also the home to the most preprints in the market. Measured in volume, MidWeek is the reach vehicle used by Safeway, Nextel, Daiei, Papa Johns Pizza, Grocery Outlet, Star Markets, Foodland, Ace Hardware, Nordstrom and Neiman Marcus in addition to hundreds of Hawaii's most successful businesses.MidWeek also guarantees delivery weekly as promised to virtually 100% of Oahu households. Delivered via second class mail, MidWeek reaches Oahu's consumers Monday thru Wednesday (official drop date is Wednesday).