Published in one of the most affluent counties in Colorado, The Durango Herald is an award-winning newspaper that has served La Plata County since 1881. The Colorado Press Association named the Herald the best newspaper in the state in its class in 2003 and 2004. The Durango Herald is the best source for local news in the region. It reaches nearly 80 percent of Durango area residents each week - over 20,000 non-duplicated consumers. The Durango, Colorado Herald is in the Albuquerque - Santa Fe, NM DMA. The Durango Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.