El Popular - CA is in the Bakersfield, CA DMA. It has been in production since 1983, and is a free Spanish language broadsheet. It is CVC audited. The paper is distributed, door to door, via vending machines, in retail outlets bulk drop locations and us postal permit. Approximately 1/3rd of El Popular's distribution is into targeted residential households via free door to door delivery. El Popular is CVC Audited. It serves the San Joaquin Valley. El Popular - CA offers ROP and insert advertising opportunities in its circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.