With an Hispanic population of nearly six million (44% of the total), L.A. is the largest ethnic market in the country. Their favorite newspaper? Vida Nueva, with a reach of over 215,000 readers with every issue. Vida Nueva is published by The Tidings Corporation and The Archdiocese of Los Angeles, the largest diocese in the United States. The Tidings Corporation also publishes The Tidings newspaper and The Orange County Catholic.The buying power of Hispanics in the Los Angeles market has grown to $100 billion, making it a huge market of opportunity for the sellers of all products and services. Many of them (215,000) every issue look to Vida Nueva for the news and advertising that they trust.Vida Nueva readers rank far above the national average in all of the preferred and/or upper demographic and buying behavioral groups. Whenever its readers and their buying behavior are compared to others, they win. Vida Nueva readers are active, well educated, high-income consumers.Vida Nueva is in the Los Angeles, CA DMA. It is a monthly publication started in 1991 to serve the Hispanic community of Los Angeles. Vida Nueva offers ROP and insert advertising opportunities in its monthly circulation. This publication is delivered via United States mail. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.CVC Audited