On September 2004, The New York Daily News launched Hora Hispana, an all Spanish language, free, bi-weekly newspaper.Hora Hispana's audited circulation of 120,000 is distributed to targeted neighborhoods in New York City and Hudson County, New Jersey with the highest percentage of Hispanics - Washington Heights, Spanish Harlem, Corona, Jackson Heights, Sunset Park, South Bronx and Union City are just some of the heavily populated Hispanic areas.Hora Hispana serves the Ecuadorian, Mexican and Colombian populations of the area. The recent CAC audit indicates that the targeted households are responding positively to Hora Hispana. Testimonials from Juan Valdez Coffee and Accion New York show how effective the newspaper can be for advertisers.The Hora Hispana - NY is in the New York, NY DMA. Hora Hispana is a publication of the Daily News. It is a free tabloid format newspaper in full color. It is CAC audited. It serves the needs of the New York Hispanic community. The Hora Hispana - NY offers ROP and insert advertising opportunities in its bi-weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage in mainstream dailies as well as target market publications.