El Latino - Arkansas is in the Little Rock - Pine Bluff, AR DMA. El Latino - Arkansas offers ROP and insert advertising opportunities in its Friday circulation. El Latino is a free, weekly Spanish newspaper for the Central Arkansas area. Distribution is over 6,000 and is monitored by an independent company. It has over 200 distribution points for pickup of each issue.Coverage Area includes the Central Arkansas area, including Pulaski, Faulkner, Lonoke and Saline counties, which encompasses the cities of: Little Rock, Pine Bluff, North Little Rock, Maumelle, Sherwood, Jacksonville, Cabot, Benton, Bryant, Conway, Hot Springs.El Latino is Central Arkansas' only Spanish-language weekly, and is devoted to business, politics, entertainment and culture in the local Latino community, with some coverage of Latin-American events. Its award-winning design and content have been singled out by the National Association of Hispanic Publications and the U.S. Small Business Administration. El Latino is available for free on newsstands each Friday.Arkansas has the second-fastest growing Latino population in the United States. Currently, it is estimated there are over 40,000 Latinos in Central Arkansas. Echo Media can help you target this important market. This circulation is audited by VERIFIED AUDIT CIRCULATION, making El Latino the only Spanish-language publication in Arkansas with audit circulation.Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. This program is VAC audited.