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Directorio en Espanol Says Yellow Pages Users Spend More 01/14/2008
Changes in life events drive higher Yellow Pages usage. Usage increases by people experiencing major life events. RETIREMENT Usage Increase Retire +25% Made final home mortgage payment +55% Collect from pension/savings/stock plan +97% REAL ESTATE Purchase first home +59% Sell home or change home +46% MARRIAGE Getting married +64% Youngest daughter gets married +66% Youngest son gets married +57% CHANGES IN HOUSEHOLD Youngest child graduates college +48% Youngest child leaves home +40% Expecting a baby +143% If you sell products associated with these life stage changes or would like to access the Hispanic market, phone directory advertising may be the perfect medium for you. It can be purchased locally or through a network to achieve national-level coverage.
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