Changes in life events drive higher Yellow Pages usage. Usage increases by people experiencing major life events.
RETIREMENT Usage Increase
Made final home mortgage payment +55%
Collect from pension/savings/stock plan +97%
Purchase first home +59%
Sell home or change home +46%
Getting married +64%
Youngest daughter gets married +66%
Youngest son gets married +57%
CHANGES IN HOUSEHOLD
Youngest child graduates college +48%
Youngest child leaves home +40%
Expecting a baby +143%
If you sell products associated with these life stage changes or would like to access the Hispanic
market, phone directory advertising
may be the perfect medium for you. It can be purchased locally or through a network to achieve national-level coverage.