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Bilingual Newspapers Serve the Upwardly Mobile New York Metro 01/30/2008
According to the U.S. Census Bureau, 76% of the New York Spanish-origin population is bilingual. This means that most members of the state’s Hispanic community are bilingual readers who gather information from bilingual sources. El Aguila, a bilingual newspaper in the marketplace, offers a Spanish/English format. Unlike solely Spanish-language media, it reaches an upwardly mobile and youthful cross section of the Hispanic community in the areas of its circulation.
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