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Target a Premium Demographic with El Aguila 03/20/2008
El Aguila, newspaper, targets the fast growing, upwardly mobile, upper-middle income and affluent markets, those with household income of more than $75,000; this segment is most popular with bilingual professionals.
  • 65% of El Aguila readers are homeowners.
  • 80% of El Aguila readers have attended College in the U.S. or country of origin.
  • 70% of El Aguila readers have graduated from a four-year college.
  • 45% of El Aguila readers hold post graduate degrees.
  • 35% of El Aguila readers are business owners.
  • 25% of El Aguila readers are partners in business.
  • 80% of readers reported that they have responded to advertising content.
  • 75% of readers reported that they have considered purchasing an advertising product or service of personal or business use.
Target Tags: Hispanic, Hispanic Newspapers
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