24 hours and 24 heures are designed and edited to appeal to busy, active people of all ages, particularly younger women. The newspaper’s size, stock and production quality parallels that of a magazine and includes headline news, local weather, TV grid, lifestyle subjects, entertainment, business and sports coverage. Columnists add flavor and write daily on a host of themes, such as relationships, family law, personal development and cooking. The free dailies in Canada continue to build a loyal following in major markets. The results are in and 24 hours is growing:

• 24 hours is now published in Toronto, Montreal and Vancouver.
• The free daily has a loyal following and is read by a group of young, mobile consumers in Canada’s top 3 markets.
• Unique to 24 hours is the full-colour glossy, compact format.

Who’s reading 24 hours (Profile of 24 hours Toronto and 24 heures Montreal):

• 80% are adults 18-49
• Female skew: 53%
• 53% have a household income above $50,000
• 35% are single
• 40% have children in the household
• 51% are in white collar occupations