is the number one Spanish-language weekly newspaper
in fast-growing Inland southern California.
It is growing and so is the demographic to which it specializes. Consider that Hispanics in Inland southern California:
- number 853,000 adults. Of these, 440,000 speak Spanish in the home.
- are more likely to have attended college.
- are more likely to live in families with children.
- have an average household size of 4.4 persons.
- are one of the most upscale Hispanic markets in the greater Los Angeles area.
Las Prensa’s expansion has been dramatic – a 412% distribution increase in the first four years of publication. And the arrow is still going upward. In 2004, under the banner of EL D, they introduced their weekly content to the sprawling Coachella Valley, and more aggressive distribution throughout their coverage area in early 2005 boosted their weekly distribution to 75,000. They are seen, read and respected by citizens in 50 communities throughout Riverside and San Bernardino Counties.
That’s just for starters. Week to week, they cover local and regional news – information that most directly impacts readers. The sports and entertainment sections are comprehensive, colorful and informative.
La Prensa takes pride in reaching out to the community it serves. This paper celebrates Hispanic Heritage Month in a big way. With their colleagues at The Press-Enterprise, La Prensa sponsors the annual two-day Fiesta de la Familia in downtown Riverside. This free, family-oriented event quickly has grown in stature to include dozens of local businesses eager to put their name and product/service before tens of thousands of attendees.
Fiesta de la Familia is just one of the many festivals, fairs and expos at which the La Prensa staff is a visible partner. Whether personnel are introducing the paper, greeting readers or answering inquiries, La Prensa’s distinctive brand is becoming more and more familiar to a larger and larger audience.