Launching in September with a circulation of nine million per month, Spry
will be the third newspaper-supported magazine
introduced by Publishing Group of America. This publication will be unique in that it targets Baby Boomers as they grow older but seek to continue their active lifestyles throughout retirement and beyond. The theme for this magazine is Vitality, and this concept is reflected throughout its contents. It is packed with common sense answers to everyday questions, as well as health tips and leisure activities for the active Boomer. By endeavoring to be both entertaining and informative, Spry is sure to become a must-read for its target audience. The magazine will be distributed predominantly in A & B counties – reaching major metro areas.