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Market Reports Reveal Hispanics Spend 15% of their Total Media Consumption Time with Magazines 07/16/2008
Additional demographics of the U.S. Hispanic population include:
  • The United States has the second largest Latino population in the world, which equals 44 million.
  • Hispanics are the minority group with the highest population in the United States.
  • Young and affluent market: average age of 27 (avg. age of non-Latinos in the U.S. is 33).
  • Buying power is estimated at well over $600 billion, and is estimated to be over a trillion by 2010.
  • Average household income = $46,000.
Echo Media works with a variety of Spanish-language and bilingual publications throughout the U.S., Puerto Rico and Latin America. *Source: Synovate, US Hispanic Market Report 2004
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