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Bel Age Magazine - Reaching Canadians Ages 50+ 11/11/2008
A growing market… A vital market!
  • Over the past decade, the number of active people in older age brackets (45-64) jumped from 5.4 million to nearly 7.3 million.
  • Statistics Canada estimates that by 2016, people aged 45 and over will account for 46% of the population.
  • They have tremendous buying power. Health, money, fashion, beauty, sports and travel will be the key areas of interest.
  • The average household net worth of Canadians aged 55-64 is $455,000 (for Canadians aged 25-34, the average is $88,000).
Bel Age Magazine delivers the Senior Market to advertisers. For more information on Bel Age or on other senior-targeted media options, contact your Echo Media salesperson or go to
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