Skip navigation

Recent Articles

Hispanic/Latino Consumer Profile: Young and Increasingly Affluent 01/13/2009
The Hispanic/Latino market skews younger than the rest of the U.S. population. The median age of the Hispanic/Latino population in 2006 was much younger (27.2 years) compared to that of the population as a whole (36.4 years). Approximately half of Hispanic/Latino males and females fall into the 20- to 49-year-old age bracket. In the top 85 metropolitan areas in 2001, 14.3% of Hispanics/Latinos, ages 18 to 34, earned household incomes of $50,000 or more versus 13.6% of the general population, ages 18 to 34, in the same 85 metropolitan areas. Hispanics/Latinos are an increasing proportion of the total affluent market (defined as adults with household incomes of $100,000 or more). Echo Media can help you reach this highly targeted audience through titles such as; Cosmopolitan en Espanol, TV Y Novelas, Comida Y Familia, Selecciones, and Latina. Source: Hispanic/Latino Market Profile © Copyright 2007 Magazine Publishers of America
Load more +