goSmithsonian is a unique and comprehensive guide of highlights, exhibits and programs featured at 16 Smithsonian Museums on the National Mall and the National Zoo. This digest-sized booklet reaches affluent, educated consumers looking to expand their knowledge of culture outside of their own. With a median household income of $71,686, these consumers have the disposable income to invest in the products and services offered by advertisers. goSmithsonian delivers an national audience. Washington D.C.’s feeder markets represent 13 of the top 20 U.S. DMA’s, including Atlanta, Austin, Baltimore, Boston, Chicago, Cleveland, Columbus, Detroit, Houston, Los Angeles, Miami, New York City, Norfolk, Philadelphia, Raleigh, Richmond, San Antonio, San Diego, San Francisco and Tampa.