Nearly three-quarters (73%) of South Florida Hispanics have Internet access, compared to only 59% nationwide.
South Florida also ranks well above these other large Hispanic
markets for Internet access: Los Angeles (52%), New York (62%), Houston (64%) and Chicago (65%).
In South Florida:
- 6 of every 10 Hispanics have accessed the Internet in the past month.
- 68% of these online Hispanics have made an online purchase in the past year; and of these, 45% have spent $500 or more.
- 56% of these online Hispanics are spending 5 hours or more online in an average week.
Sources: Scarborough Multi-Media Study, Release 1 2008; Synovate U.S. diversity Markets Report, 2008
Out of the top 5 largest Hispanic markets by population, South Florida represents the Miami-Ft. Lauderdale DMA