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From the page of The New York Times - Large Print Weekly The New York Times delivers large impact in the Senior Market 06/11/2009
The New York Times republishes content weekly in large print tabloid format . This publication with an average reader age of 62 is nationally distributed with a concentration of 41% of its readers in the Northeast. Both the trusted brand name of the New York Times, and the highly targeted audience make this an excellent choice for advertisers trying to tap into the senior market. Echo Media works with Senior publications on a local and national basis.
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