In 1985, a group of journalists with a common goal discovered the need for a modern and lively weekly newspaper.
Through their efforts and enthusiasm they made it a reality, convinced that it would be successful.
From the initial print order of 10,000 copies, El Especial’s
weekly circulation has grown in 20 years. The tremendous growth parallels the increase in Hispanic
consumers whose population has more than doubled from 14.6 million to 41.3 million.
Together with this growth, El Especial has developed a sophisticated distribution system that enables them to effectively target the fast-growing Hispanic population throughout New York and New Jersey. Today, El Especial is a vital part of the vast and diverse Hispanic community.
El Especial’s attractive journalism and its variety of features appeal to the whole family. Advertisers continue to enjoy the success of using El Especial’s power to communicate and sell.
Certified Audit Circulation (CAC) Pending