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Reaching Seniors through PIPs 06/22/2009
Advertisers looking to target seniors with their advertising and products should look no further than senior-oriented PIPs. You can reach qualified prospects for your products by riding along in the packages of other companies that have already done the work to acquire the best mail-order-buying seniors in the Country. By arriving in the consumer’s anticipated package, your insert receives the implied endorsement of a company that the senior is already comfortable doing business with. There are numerous programs that are currently on the market allowing these opportunities, including the Dr. Leonard’s PIP, Footsmart PIP, Arizona Mail Order PIP, the Blair PIPs, and the Medals of America PIP. Echo Media can put a detailed recommendation together matching the demographics of the customer that you are targeting with the detailed demographics of these senior-oriented programs.
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